FTC Sues Data Broker Over Selling Location Data for Hundreds of Millions of Phones

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You may have heard about data breaches a lot more times than you may have heard about money laundering or any other crimes.

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Data could be exchanged for money and everyone thinks is easy to make fast money.

According to the case, the U.S. company collects a “wealth of data” about users by buying that data from other unauthorized data holders (brokers

“After collecting data, Kochava sells modified data feeds to its clients, among other works, in promoting and analyzing foot traffic at stores/ various locations.

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“Among other genres, Kochava deals with latitude and longitude that have timestamped which shows the location of mobile devices”

Clients who bought the data from the organization, got the facility to track people at their daily location.

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