Sachin Tendulkar’s Deepfake Video Goes Viral, He Cautions Against ‘Rampant Misuse Of Technology’
Sachin Tendulkar’s Deepfake Video Goes Viral, He Cautions Against ‘Rampant Misuse Of Technology’
If you have recently seen a social media advertisement featuring the legendary cricketer Sachin Tendulkar promoting a gaming app, be cautious – it is a deepfake. The quality of this deepfake is so convincing that many people believe it is genuinely him in the advertisement.
However, Tendulkar has dismissed these claims and has warned the public about this deceptive video, which misuses technology. He urges everyone to report the video and the associated apps extensively.
“These videos are fake. It’s alarming to see such rampant misuse of technology. I request everyone to report these videos, ads, and apps in large numbers,” Tendulkar stated in his recent post on social media.
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
— Sachin Tendulkar (@sachin_rt) January 15, 2024
The gaming app, named Skyward Aviator Quest, appears in the deepfake video, with Tendulkar seemingly endorsing it and its purported money-earning capability.
This is a significant warning sign, particularly for games promoted by a high-profile figure like Tendulkar. The video is manipulated, using both his facial likeness and technology to mimic his voice.
The spread of misinformation via deepfake videos on social media has become a global concern.Numerous instances in India have prompted the government to take decisive action against this problem, enforcing regulations on companies to monitor such content on social media, which can reach millions in seconds. Following Tendulkar’s post, Rajeev Chandrasekhar, the Union Minister of Electronics and Technology, echoed these concerns and issued a warning to platforms to comply with IT regulations.
As artificial intelligence (AI)-)-generated fake videos become more prevalent, a deepfake video of Bollywood actress Rashmika Mandanna recently went viral, highlighting the alarming potential for AI misuse.
This poses a threat not only to public figures but also to ordinary users.
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